Lifestyle & Trends - Business & Career

Why you need to stand out at trade shows - and how to do it

Trade shows can be a bad news/good news proposition. The bad news? It might cost your business a bit to go. However, the good news is something that you can hardly put a price tag on. What will you get for your investment? Exposure, networking opportunities, new business, the chance to be seen as a major presence, and, depending on what industry you're in, press coverage. You could be seeing the benefits of going to a trade show for a long time to come. Read More

Entrepreneurs: Try these new marketing techniques to reach customers

There is a hidden message in all of the headlines about the economic difficulties over the past couple of years: salespeople's jobs have become harder than ever. Many businesses have suffered or shut down completely because customers aren't buying with the same enthusiasm they used to - whether those customers are everyday consumers or part of a business-to-business chain. Read More

How to answer job interview questions and be prepared

Job interviews can be filled with anxiety if you are not prepared for the questions and the answers. Preparing for your job interview is a lot more than updating your resume and getting a haircut. Doing your homework is critical to your success. To prepare for a job interview, here are a few questions you should be expecting. Read More

Going back to college? Chase your passion, not a paycheck

Given current economic conditions, it's no surprise that many people are considering going back to college either to pursue a more advanced degree in their field or to change fields altogether. There is a process you can follow to be smart about returning to college. Read More

Ten great ways to create a more productive workspace

The average person's day can be inundated with a laundry list of workplace and personal to-dos. Combine that with the fact many workloads have expanded due to more than two thirds of workforces cutting resources in 2009, and things can really get stressful. Overall, many workers don't feel they are truly productive day in, day out. Read More

The 5 most popular graduate degrees

In 2006 to 2007, the last year for which statistics are available, institutions of higher learning in the United States awarded nearly 605,000 master's degrees. The vast majority of those awards were concentrated in five subject areas. Here are the most popular fields of study among master's degree recipients. Read More

What you need to think about when considering a career change

In this time of economic uncertainty, people of all ages are considering career changes. People are forced to explore other career options because of layoffs. Others seek a new direction as they experience declining satisfaction with a job they once found exciting. Professionals who have made successful switches to different careers offer advice to help others do the same. Read More

New hope for old malls

There is new promise for the nation's malls. A fixture throughout America's cities and towns for decades, the conventional mall is in a state of decline. It is possible to rethink yesterday's malls with a creative vision that will return them to their prominent place in communities and realize lasting social, cultural and economic value. For example, just this summer, the former Santa Monica Place in Santa Monica, Calif., was transformed into a new center that, while operated like a mall, feels and functions like a part of the city. Read More

Women are going back to school, but not in the classroom

While many parents already take an active role in their children's education, today more and more moms are going back to school themselves, particularly in the tight economy. The U.S. Census Bureau recently reported that women were on track to surpass men in earning advanced degrees. And they are increasingly doing so online, at a significantly lesser cost than the average brick-and-mortar institution. Read More

Why learning online is an earth-friendly education option

Are you passionate about preserving the planet? Does it rub you the wrong way when others don't recycle? When offered paper or plastic bags at the grocery store, do you find yourself lecturing the bagboy about the benefits of bringing your own bags? There's nothing wrong with being green. Did you know that you can help the planet simply by earning your degree online? Read More

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